NameDescriptionType Additional information
ProjectIdentifier

The Project Identifier is required and identifies the account for which the Survey Invitation is being sent. The Project Identifier will be assigned by your SMG account team.

string

Required

TransactionIdentifier

Unique identifier for the transaction that took place during the Survey taker's visit.

string
LocationIdentifier

Identifier of the store or location where the Survey taker recently shopped or visited. The store can be physical or vitual and is used for segmenting results for reporting.

string

Required

TransactionDateTime

The UTC date and time the transaction occurred.

date
AdditionalData

Additional metadata in hash form that may be used for applying survey logic or for post-survey reporting. Contact your SMG representation if you intend to leverage these capabilities.

Dictionary of string [key] and string [value]